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New organisations are born out of crisis. Existing services pivot and rearrange. Other services will provide new products and services. Concepts can be frustrating. We are in the idea stage and that includes tension.

What is useful is a clear primary step. That is where identifying can be found in. While not the first subject you think about in a crisis, investing the time to create an engaging name can be not just helpful, however relaxing.

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Register Now Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.