Paidy, a Japanese fintech start-up that enables customers to make online purchases without charge card, revealed today that it has raised a$48 million Series C extension from ITOCHU.

The business states it has now raised a total of $281 million in equity and debt. Its most current financial investment from ITOCHU, one of the biggest Japanese trading business, was equity funding. ITOCHU formerly participated in Paidy’s Series B and C rounds, and this brings the overall it has actually invested into the startup to $91 million (the company said it did an extension round instead of moving onto a Series D so it might provide the exact same kind of favored shares).

Paidy’s last funding announcement was in October 2019, with investors including PayPal Ventures. The company has actually now raised a total of $281 million in equity and financial obligation.

The most recent funding will be used to reinforce Paidy’s balance sheet during the COVID-19 pandemic and likewise support the development of more “buy now pay later on” services it will release later on this year.

Paidy’s payment service permits users to make purchases online, and then pay for them each month in a combined costs. The company utilizes exclusive innovation to score credit reliability, underwrite transactions and guarantee payment to merchants. Considering that lots of Japanese consumers prefer not to utilize credit cards for online payments, Paidy’s service can assist vendors increase their conversion rates, typical order values and repeat purchases.

Throughout the pandemic, the company states use of its service has actually increased given that more people are purchasing vital items online, in spite of decreases in costs on travel, hotels and large-ticket products (a state of emergency situation was declared in Japan last week in Tokyo and six other prefectures).

Shuichi Kato, the executive officer and executive president of ITOCHU’s ICT and Financial Business company, stated in a statement that, “We strongly beieve that they will keep playing a vital function in our retail finance technique as their one-of-a-kind credit evaluation has been developing a new type of trust, appealing to a large range of consumers. Paidy has actually also shown that they are capable of executing prompt services in the inevitable fights against scams, evolving their services to the next level.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.