We’re entering an unsafe stage and you’ll need to get innovative to endure

the beginning of a long journey back to normal– whatever the new”regular “ends up being. While governments hurry to get debt-relief packages in location, the high-risk, high-reward tech sector will need something various. To endure, the neighborhood needs expensive footwork, tough options and a great deal of shared discomfort in between founders, staff, providers, financiers and consumers. With my startup Moonfruit, a DIY website and e-commerce platform I co-founded with Wendy Tan-White(now a VP at X)and eirik pettersen(currently CTO at Secret Gets Away), we endured the 2001 dot-com crash, when the entire tech sector was annihilated for many years to come, as well as the 2008 monetary crisis, when we were fortunate adequate to experience rapid countercyclical growth. These experiences made us stronger and eventually resulted in our effective exit in 2012 and post-acquisition development to $150 million ARR. I have actually invested the last 5 years as a general partner at Business owner First, raising $200 million of funds and advising hundreds of start-ups through

fundraising, growth and formation– but today I work with a number of them daily on survival. For many business, I believe this crisis will look more like 2001 than 2008, though there will be some who are fortunate sufficient to grow through it. Fortunately is, having actually been through this before, I know there are things you can do as a founder

or as a financier that can mitigate the damage. In the U.K., I remain in several conversations about making emergency equity funding more readily available, and I hope this takes place all over the world too. Here is a tactical guide to surviving the crisis. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.