There are early indications that media will be among many markets to take a huge blow from the COVID-19 pandemic, with sharp decreases in advertisement income and considerable layoffs. Podcasting is unlikely to be an exception; Podtrac just recently reported that downloads have actually fallen 10% since the beginning of March, while special listeners
fell by 20%. A various picture emerged when I spoke to Ross Adams, CEO of podcast marketing company Acast, which works with both bed room podcasters and big publishers like the BBC and PBS NewsHour. Adams stated listenership isn’tdown– it
‘s just that audiences have changed when they’re listening and what they’re listening to, with Acast seeing its biggest weekends ever in current weeks. And plenty of people wish to begin brand-new podcasts; signups for the Acast Open platform increased 49%month-over-month in March.”What we’re seeing now is an opportunity for people to
discover podcasting as a medium,”he said.”And when you find it, you stick with it. “Advertising may be a different problem, with Adams admitting that the slump is likely to impact” every service that has most of their profits from ads.” But even then, he sees opportunity as marketing dollars move from traditional industries like radio and out-of-home advertising. We likewise went over Acast’s financials, the podcast discovery process and suggestions for
new podcasters. Read a records of our conversation, modified for length and clarity, listed below. TechCrunch: Let’s begin with the bright side. One of the prompts for this conversation is the fact that you people announced some financial numbers– you doubled the earnings last year to $38 million. So first of all, congratulations. Ross Adams: Thank you. And second of all, there’s a lot of various aspects at play and different conversations about podcasting breaking through in 2019.
When you look back, what do you see as
the biggest factors that contributed to your growthDevelopment Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.