Frame AI, a New York City start-up that uses artificial intelligence and artificial intelligence to help companies understand their clients better throughout several channels, announced a $6.3 million Series A financial investment today.

G20 Ventures and Greycroft led the round together. Bill Wiberg, co-founder and partner at G20, will join Frame’s board under

the terms of the offer. The overall raised with an earlier seed round is over$10 million, according to the business.”Frame is basically an early warning system and constant monitoring tool for your customer voice,” Frame CEO and co-founder George Davis informed TechCrunch. What that indicates, in practice, is the tool plugs into assistance desk software, call center tooling, CRM systems and anywhere else in a company that interacts with a client.

“We then utilize natural language understanding to pull out emerging themes and essentially aggregate them to account and sector levels so that consumer experience leaders can focus on doing something about it to improve their relationships,” Davis explained.

He thinks that consumer experience leaders are being asked to do increasingly more in regards to talking with clients on ever more channels and absorbing that into helpful info for the rest of their business to be responsive to customer needs, and he states that there isn’t a lot of tooling to help with this particular part of the consumer experience issue.

“We do not believe they have the right tools to do either the eavesdroping the top place or the analysis. We’re attempting to make it possible for them to hear their clients all over they’re currently talking to them, and then act upon that information,” he said.

He states they work alongside customer data platforms (CDPs) like Segment, Salesforce Customer 360 and Adobe Real-time CDP. “We can take the consumer voice info from all of these disorganized sources, all these natural language sources and turn it into minutes that can be contributed back to one of these structured information platforms.”

Davis certainly acknowledges that his company is getting this cash in the middle of a health and economic crisis, and he hopes that a tool like his that can assist take the pulse of the client across numerous channels can help business succeed at a time when a data-driven technique to client experience is more crucial than ever.

He says that by continuing to employ through this and developing his company, he can add to restarting the financial engine, even if in some little way.

“It’s a bleak time, but I have a great deal of confidence in New York and in the country, in the client experience neighborhood and worldwide’s capability to recover strong from this. I believe it’s actually developed a great deal of uniformity that we’re all going to find a great deal of new chances, and we’re going to simply keep developing Frame as quick as we can.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.