No one has a playbook for this– however we can experiment
Caryn Marooney Factor Caryn Marooney is general partner at Coatue Management and rests on the boards of Zendesk and Elastic. An advisor to Airtable, in previous functions she supervised interactions for Facebook, Instagram, WhatsApp and Oculus and co-founded The Castaway Agency, which served clients like Salesforce.com and Amazon.
from a company that when offered me a pair of denims. They wished to discuss COVID-19. I have actually gotten a great deal of these emails over the last few weeks, as increasingly more companies are blasting their contacts, expressing issue, making commitments and swearing that we will make it through this together. I utilized to run communications teams, so I get it; no one
knows what to do nowadays, and all of us are looking for ways to help. But as comforting as it is to know my insurance provider, food shipment service and garments merchants are looking out for me, I find myself hoping that there’s more to the strategy– that they are assisting the people who really require it( not me). As an investor and consultant to founders, I’ve invested the last number of weeks as part strategist, part therapist. This crisis is unlike anything that has actually come before in our lifetimes, but there are things we can learn from other crises and from each other to browse the uncertainty ahead. This is not a post about layoffs or expense planning, although there are very important things to state about both. Rather, this is a collection of ideas that have actually come out of conceptualizing sessions I have actually had with start-up creators over the last few weeks concentrated on how to think about sales and marketing in the time of COVID-19.
No one has a playbook for this. But we can experiment. We can stop a lot of activity that was typical just weeks back. We can learn from each other. We can plan for both short-term interruptions and long-term truths. And we can give each other some actionable actions to take at a time when everybody is trying to determine the very best method forward.
To that end, here are a couple of things I have actually brainstormed with founders, divided into three categories:
1) Things to reevaluate or stop doing;
2) Methods you may wish to begin utilizing;
3) Places where you can double down.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.