Yes, but you require to craft an extremely engaging, very targeted pitch. April 17, 2020 4 minutes read Throughout typical times, lots of business owners build collaborations, seek sponsorships or use other paid chances. What are we to do now, when budgets are tight and the future is unsure? Can you still ask somebody to spend for your collaboration?
The response: Yes, however you have to make an extremely compelling case.
To dig into the details, we organized a training session in between a market and an entrepreneur specialist– and filmed it so you can watch.
Anna Kachikyan is the developer of The Armenian Report, a news outlet that serves English-speaking Armenians around the world. Brand names generally pay to promote in The Armenian Report, but Kachikyan isn’t sure if it’s proper to pursue customers right now. Jason Harris is president and CEO of the advertising agency Mekanism , and author of The Soulful Art of Persuasion, and has some really helpful tips for pitching throughout a crisis. Three significant takeaways:
1. Make the case with data.
Services may be budget-conscious today, however they don’t want to hit pause totally. They wish to make the most intelligent possible bets they can. That’s why, if you’re going to seek a paid partnership, you require to make a strong case for why now is a terrific opportunity.
For example, here’s Harris making the case for spending on digital advertising: “Digital use is up 70 percent. Social media usage is up 46 percent. Brands that continued to promote during the 2008-2009 recession were 45 percent further ahead in market share, compared to their rivals overall.” If you put numbers and information behind your outreach, he says, you can entice your brand name partners to deal with you right now.
Harris’s business, Mekanism, produced a white paper on interaction in the time of COVID-19, which includes a lot more of that information.
2. Produce an opportunity they can’t discover elsewhere.
Kachikyan serves a niche audience, and concerns that it’s too small for brands to care about now. However Harris says that her specific niche audience is really a great opportunity for brand names– if she provides it properly. “This is ideal time for them to hit a brand-new target demographic,” he states.
Here’s the important things: Brands wish to expand their reach, and now is a great time to present themselves to brand-new audiences. That method, when the economy recuperates, that audience will remember the brand name fondly and end up being much more engaged. The technique, Harris states, is making that opportunity as clear as possible to brand names. “I think the pitch might go like: ‘Here’s who my target market is. These are the things they appreciate, with some stats and data. Did you know that traffic to my page or my stories have been getting 200 percent more views?’ Then, offer general stats about internet and social media usage, and state, ‘I believe this is an ideal time to speak with a brand-new audience.'”
3. Deal something free now, to develop a relationship for later.
“When I began my firm,” Harris states, “I did about five free projects before I started earning money, since it constructed a case study for me, and I had widely known brand names that I could link my brand to.”
Even if you’re past the days of offering freebies, you might want to consider doing it again ( or running a 30 percent discount). Not every brand can pay to partner right now, but it’s still an exceptional time to develop relationships and show your dedication to the neighborhood you serve. That’ll pay off later on.
For more, watch the video above!