“If your kids aren’t sleeping, you are n’t sleeping,”states Moshi founder and CEO Ian

Chambers. As mindfulness apps grow increasingly popular amongst adults , Moshi is looking to bring mindfulness and meditative strategies to children. The app today revealed the close of a$12 million Series B funding led by Accel, with participation from Latitude Ventures(the follow-on sibling fund to LocalGlobe) and Triplepoint Capital. Bill Roedy, previous MTV CEO, likewise participated in the round.

As part of the deal, Latitude Ventures’ Julia Hawkins will sign up with the Moshi board.

Moshi was originally born out of Mind Sweet, which was founded by Michael Acton Smith (founder and CEO of Calm) who created an online entertainment platform for kids called Moshi Monsters. In 2015, Smith stepped down as CEO to go construct Calm, and Moshi CEO Ian Chambers actioned in, eventually establishing and launching Moshi in 2017. Mind Sweet is now rebranding to Moshi.

Moshi is an app that helps kids sleep. The app offers near 150 little bits of initial content, with 80 original 30-minute bedtime stories composed and produced totally by the company. Leading that charge is Steve Cleverley, the app’s Chief Creative Officer and Director of Dozing, a BAFTA-winning writer who authors, produces each bit and makes up of material on the app.

Moshi’s bed time stories all follow a similar formula: verse (narration), chorus (song), and the underlying musical arrangement. Each story is crafted with precise attention to detail. One of the app’s most popular stories, “Mr. Snoodle’s Golden Train” has the ‘chuga-chuga-choo-choo’ of train noise in the background throughout the story. That sound effect is timed as much as the typical resting heart rate of a kid, actively lulling them into a restful place.

Moshi has also managed to get celebs involved in the project, with narratives from Goldie Hawn and Sir Patrick Stewart, along with other voice over actors.

The app provides parents the ability to develop their own custom playlist or select from a themed playlist within the app, such as ‘Busy Little Minds.’

Beyond sleep, Moshi is likewise using mindfulness content to be utilized throughout the day, whether it’s for timeout or anxiety management or what have you.

Moshi offers a complimentary one-week trial before charging USD$ 40 each year, with 6 pieces of content free for anybody.

The business has more than 100,000 customers, with 85 million stories played. Chambers told TechCrunch that 70 percent of all stories are completed.

Moshi prepares to utilize the funding to introduce brand-new features and material in cooperation with sleep market specialists and researchers, as well as scaling up user acquisition through marketing, advertising and partnerships.

“The reason I get up in the morning to do this, and it sounds a bit cliche, however it’s the feedback,” said Chambers. “It’s the human stories of how we’re assisting households to enhance how they run and having a positive influence on their health and health and wellbeing. That’s what delights us.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.