Digital marketing company TapClicks announced this morning that it’s broadening its platform with the acquisition of AdStage. AdStage initially introduced back in 2013 as a cross-network advertising startup, eventually expanding by automating ad campaigns and consolidating marketing information. TapClicks creator and CEO Babak Hedayati told me that his objective is to build a”single, unified platform “for marketing. The company states it already offers interconnected products for analytics, intelligence, reporting, workflow and order management, with many of those capabilities originating from acquisitions– in 2019 alone, TapClicks revealed that it was purchasing Megalytic, iSpionage and StatX. By getting AdStage, Hedayati stated TapClicks can deepen its intelligence abilities, offering online marketers a much better understanding of how their campaigns are carrying out throughout different channels. The companies said TapClicks made deals for the entire AdStage group to sign up with, with

most of the team accepting. AdStage co-founders Sahil Jain and Jason Wu are taking functions at TapClicks as general supervisor for marketing intelligence and vice president of engineering for marketing intelligence, respectively. AdStage previously raised more than$15 million in financing from investors including Verizon Ventures, Freestyle Capital,

500Startups, Digital Garage and HubSpot.(Verizon owns TechCrunch.)Jain said that before the COVID-19 pandemic, he was considering different courses for AdStage’s future. That might have implied raising

more funding, but he recognized that”combination is occurring “throughout the industry, which by signing up with a company that was”really financially sound, we might leverage those resources to develop the stuff that we’ve always wanted to develop … the cool stuff that genuinely help marketers not just see what they’re investing in and the cross-channel makeup, however where to spend the next dollar.”He likewise praised the way TapClicks handled the acquisition– Jain said that as the world changed around them, Hedayati and the other executives” never fluctuated from the offer,

they never ever altered the terms.”Looking ahead, Hedayati argued that regardless of the wider decline in ad and marketing costs, there are still opportunities. For something, he suggested that large business are

going to be less thinking about making a huge financial investment in constructing their own marketing tools.”When they require an innovation partner for martech, they’re calling us, “he said. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.