Adnan Durrani, the CEO and founder of Saffron Road Foods, discusses finding a niche in the food industry after being disappointed by his experiences while working on Wall Street.

April 25, 2020 1 min checked out Viewpoints revealed by Entrepreneur factors are their own.

Adnan Durrani, the CEO and creator of Saffron Road Foods, shares some of business lessons he found out as his career trajectory shifted and why he’s become consumed with building companies that focus on social obligation and the Triple Bottom Line technique.

Durrani and host of The Playbook, David Meltzer, chat about a range of subjects including the source of Durrani’s inspiration to produce Halal food, his capability to discover a specific niche in the natural and organic grocery store and the value of producing culturally inclusive products for all individuals. The pair also speak about the cultural and social pressures to follow specific profession courses and how Durrani ended up being comfy cultivating his own course.

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Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.