Hey there and welcome back to our routine morning take a look at private business, public markets and the gray area in between.
Last week we went into a set of benchmarks that Bessemer Venture Partners, a venture capital company that buys software companies among other categories, drew up to grade software-as-a-service (SaaS) start-ups. The performance metrics were designed to bucket SaaS start-ups into quality mates based on their efficiency, offering creators and other financiers a measuring stick for start-up outcomes.
The metrics were created pre-COVID-19 and the ensuing economic shakeup of the international and domestic economies. To get a handle on what may have changed in the metrics, and their underlying expectations, since economic development has slowed and business small and big have actually laid off personnel, pressing unemployment to historical heights, I spoke with Bessemer’s Mary D’Onofrio, a growth-stage financier at the company and among the authors of the report the metrics were initially taken from. (TechCrunch likewise talked to her recently about valuing startups in a downturn.)
This morning, let’s speak about SaaS growth, retention, and burn metrics in the new age. With development issues rising and churn itself picking up, certainly the endeavor friendly triple-triple-double-double-double Is out the window? New steps of SaaS success Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.