April 29, 2020 5 min read Viewpoints expressed by Entrepreneur contributors are their own.

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Purchase it now from Amazon | Barnes & Noble The majority of marketers I know who utilize landing pages to make direct sales online concentrate on & conversion: getting as

numerous visitors as possible to the landing page to location orders. Other web online marketers, when composing landing page copy, focus not just on conversion but likewise on seo: keyword selection and meta tag production that can increase traffic by raising the site’s search engine rankings. In addition to all this, smart online marketers are worried with a 3rd efficiency metric: catching e-mail addresses. If you have a 2 percent conversion rate, then for each 100 visitors to the landing page, only two buy. What takes place to the other 98 visitors? You will not have the ability to add their e-mail addresses to your list unless you include an intentional approach into your landing page to capture them. Here are 5 methods for catching the e-mail addresses of landing page visitors who don’t purchase. Every landing page you run need to use at least one. 1. Ezine Sign-Up Box This is a box where visitors

can get a complimentary enewsletter membership simply by entering their name and email address. The ezine sign-up box put prominently on the very first screen is an extensively utilized method

of email capture for

sites, but it’s less typically utilized for

RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.