European VC firm Atomico announced this week that it has actually worked with Sasha Astafyeva as a new investment partner. Astafyeva previously invested 3 years as a principal at Felix Capital. In her new role, she’ll lead”sourcing, due diligence, and management”of customer tech business, according to a business statement. Originally from Ukraine, Astafyeva was formerly head of business intelligence and technique at Lyst, a London-based online style marketplace. She has likewise operated at online real estate market VivaReal as the company’s VP of finance and organisation intelligence and did a stint at Dafiti, a Latin American online fashion company. We caught up with Astafyeva for a conversation that spanned the coronavirus crisis’influence on her area of interest, brand-new trends throughout and possibly after lockdown and how it feels to be a consumer-focused financier in unstable times. TechCrunch: Congratulations on joining

Atomico as a partner. Isn’t this a terrible time to be a consumer-focused VC, given that we are facing the worst slump in numerous of our life times? Sasha Astafyeva: Thank you for the congratulations, first of all! I’m really delighted to join the group and aid lead our consumer-focused efforts. It is absolutely a fascinating time to sign up with as we find ourselves in a world with extremely elevated levels of uncertainty, incredible economic challenges across the world and differing, and typically fast-changing, responses of nations to this new reality. I believe that we are just seeing the start of this and time will tell what our brand-new reality will appear like. I would respectfully challenge the concept that it’s a dreadful time to be a consumer-focused financier today. There are sectors of the consumer area that have been resilient and have actually even grown, in the present environment, and speaking in a more macro method, I do think that there will be a trickle-down impact to other sectors of the economy beyond customer as we continue to see the complete effects of the current crisis. The task becomes for everyone, not just consumer investors but investors in general, to think about long-lasting effects of the present scenario we discover ourselves in and change appropriately. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.