The world has changed significantly given that Might 2019 when we last surveyed venture capitalists about the trends they were seeing in media, home entertainment and video gaming. Ever since, COVID-19 and the resulting physical distancing procedures have actually produced lots of demand for
companies assisting to inform and amuse us as we’re stuck at house. At the same time, there’s a dramatic reduction in ad costs, making it more difficult to generate income from that consumer attention. So we signed in a variety of leading VCs about the new landscape, where they’re investing and what sort of suggestions they’re giving their portfolio business. Not all of them invest straight in what(paraphrasing Betaworks ‘Matt Hartman) we may call media media– the companies whose
service designs focus on content development and marketing– but each of these investors are backing startups seeking to change the way we stay connected and amused. Here’s who we surveyed: Kevin Zhang(Partner, Upfront Ventures)Pär-Jörgen (PJ)Pärson(General Partner, Northzone)Vasu Kulkarni(Partner, Courtside Ventures) MG Siegler(General
Partner, GV )Jana Messerschmidt(Partner, Lightspeed Venture Partners)
exciting, made even more apparent in this time of shelter-in-place
. What has operated in China and wider Asia has not yet equated into explosive success in the West. As intriguing as celebrity live broadcasts are
from their houses, the lack of genuine interaction and participation functions hinders long-term engagement and doesn’t make up for the absence of production quality. Modern content production innovation is needed to push both production and live ops cost down while enabling more interactive and interesting formats. Game engines are one example, there’s obviously the Travis Scott concert that simply happened in Fortnite constructed on the Unreal engine, however that 15-minute, pre-rendered program took months to develop, we’re only simply scratching the surface of what ‘s possible. One of our financial investments in this area is Tellie for live-action formats, another is The Wave for rendered, live formats, and we continue to try to find excellent combinations of tech and media skill innovating on new formats. Mentioning video gaming, multiplayer games continue to grow and grow greatly, there is a lot to unload in popular titles from brand-new favorite Animal Crossing to classics like World of Warcraft to indie hits like For the King.
They all have social cooperation as a core part of the game loop and style. I ‘d enjoy to see more teams dealing with cooperative play and just overall a broader diversity in multiplayer experiences beyond purely competitive ones. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.