At the start of the year, it appeared like Europe would remain in for a “Summertime E-Scooters/ E-Bike War,” as both regional start-ups and U.S.-backed unicorns contended for the pockets of city commuters.

Consolidation came when German startup Circ was taken control of by U.S. rival Bird at the start

of the year. Still on the battlefield was U.S. business Lime (which was leading in many markets), Bird, Circ, Swedish startup Voi and German start-up Tier. There was also Amsterdam-based Dott and Ford-owned Spin. Voi remained in approximately 40 cities in Europe, Tier had broadened to approximately 56.

The method of city authorities had been key to any growth. Marseille authorized only Voi, Bird and Circ as operators. Copenhagen chose 10. Winning these licenses was definitely the key to success.

City authorities desired companies to be great partners, using safety and good management. Parking spaces were also a bugbear.

Then came COVID-19.

E-scooter and e-bike companies have given that lain unused and fallow as Europe has gone into lock-down.

The firing-gun has actually been cocked for the prospective restart of the wars, now that Spain and Italy have loosened-up their lockdowns.

One of the very first out of the gate has actually been Helbiz, which today releases Helbiz Unlimited, a subscription service that permits users worldwide to take limitless 30-minute journeys on its e-bikes and e-scooters on a monthly basis. The subscription renews every 1 month and will be offered indefinitely.

To improve its effort, Helbiz has actually partnered with the Italian government’s COVID-19 Task Force.

Salvatore Palella, creator and CEO of Helbiz, said in a statement today: “Increasingly more municipalities and cities are recognizing the advantages of micro-mobility solutions, and we’re continuing to work closely with these local government institutions to expand our sustainable fleets to fulfill the increasing need.”

Helbiz is teaming up directly with Dr. Filomena Maggino, the head of the Control Room for Benessere Italia– the motion for Italy’s post-virus reconstruction– and the head of the Council of Ministers. She also leads the Movement Delegation in the Job Force, accountable for how the nation moves following this pandemic.

At EUR29.99 a month, Helbiz Unlimited will cost less than EUR1 a day and enables users to ride Helbiz’s fleet of e-scooters or e-bikes for thirty minutes at a time. In Italy, the business currently operates a fleet of 6,000 e-scooters and e-bicycles in Milan, Turin, Verona and Rome. By next month, the fleet will be increased to more than 8,000 lorries. In addition to running throughout Italy, Helbiz Unlimited will likewise be offered in all of Helbiz’s markets, which include Milan, Madrid, Belgrade, Washington, DC, Alexandria, Arlington and Miami.

Cities may search e-mobility more favorably, post-COVID-19. They do not cram people into public transport and are normally thought to be eco-friendly.

While Helbiz isn’t ready to take over from giants like Lime or Bird at this point, the relocation is just an additional indicator of how turbulent this market will be, particularly in the pandemic age.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.