Creator and CEO Lara Vandenberg informed me she developed Press agent to support the ways in which the communications and marketing industry is changing– changes that are just accelerating due to COVID-19.
Vandenberg was previously senior vice president of interactions and marketing at Knotch, and she informed me,”More companies now are being better served by this versatile support, rather than being tied to these rigid and expensive agency retainers.”
And at the same time, Vandenberg stated there’s more freelance talent trying to find work.
“As we’ve seen, more brand names are continuing to downsize their internal teams, so a great deal of individuals pertaining to the platform have either been furloughed or laid off,” she said. “This is actually, actually exceptional talent. I always thought that the market was relocating to project-based work.”
She developed an early variation of Publicist while at Knotch, then left to focus on it complete time. She introduced a beta test previously this year prior to the full launch today.
Image Credits: Publicist The objective is to help businesses discover and employ freelancers for work like material production, crisis interactions, developing a go-to-market strategy and even hiring an interim CMO. Vandenberg stated Publicist veterinarians all the skill on the platform, and that those freelancers have actually worked for brands like Apple, Nike, Microsoft, IBM, Away, Glossier, Casper and Google.
“We have 350 abilities on the platform, and I would say just about 10% of those are PR-related,” she included.
And Publicist isn’t just for establishing the initial connection between company and freelancer. It’s developed to enable the complete cooperation procedure, with tools like video chat and screensharing– then the start-up takes a 20% commission on payments.
Press agent is starting in North America, with strategies to expand worldwide. Vandenberg suggested that some jobs (like crisis comms) most likely need someone with regional, on-the-ground understanding, while others (like Amazon or Shopify marketing) are more geography agnostic.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.