Eight glasses of water a day. That’s the old recommendation you and I have actually heard maturing. And while all of us know the importance of hydration to our health, some methods of hydration are more efficient than others. At least, that’s the facility that Hydrant was built on.

The business, a wellness brand name that introduced out of New York in 2018, has today announced the close of a $5.7 million Series A financing to grow health business. The round was led by Coefficient Capital, with involvement from Rx3 Ventures. This brings total financing to $8.8 million for the business, who was formerly backed by Soma Capital, Sixers Innovation Lab, along with several angels and other funds.

Hydrant provides two products: Fast Hydration and Quick Hydration + Caffeine. They are available in powder form, in packets, and are to be contributed to water.

The idea is that water obviously hydrates the body by itself, however can take a while to do so, slowing getting taken in as it travels most of the method through the digestive system before feeding the most substantial portion of that water into the blood stream to nurture other organs, muscles, etc.

. Other hydration products on the marketplace, according to creators John Sherwin and Jai Jung Kim, were either too sugary, tasted bad from artificial flavoring or coloring, or didn’t offer the best mix of electrolytes to rapidly hydrate the body.

That’s where Hydrant can be found in. The product was developed with a particular ratio of electrolytes and a small bit of sugar to speed up the absorption of water in the digestion system. Sherwin, cofounder at Hydrant, studied at Oxford and graduated with a BA in biological sciences before Hydrant. With the ideal mix of electrolytes and sugar particles– in Hydrant’s case, those come from a little powdered fruit juice– the body shortcuts water’s typical absorption rate in the body.

A system in the little intestine, called the salt glucose co-transport mechanism, detects the existence of glucose particles together with sodium molecules. When the body finds that combination in a certain provision, it produces a ‘pump’, said Sherwin (explaining his air quotes) that pushes those molecules into the blood stream. The water follows those sodium molecules into the bloodstream also, hydrating the body much faster than with your typical glass of water.

Together with offering the item on its own site, Hydrant likewise has retail collaborations with Entire Foods and sells through Amazon, with more retail collaborations in the works.

The company says that the pandemic has actually slowed its discussions with retail partners, but that the company is reallocating its resources to focus on its own ecommerce channel. Retail is a profitable channel for Hydrant. The creators said that the company works hard to focus on retail partners that fit with the brand name and optimize success.

All Hydrant production is done in the U.S.

Hydrant offers both a membership and an a la carte option. Folks can purchase a 30-pack of the Rapid Hydration mix for $37.50, and the caffeinated hydration mix for $43.75. People who buy as a subscription get a 20 percent discount rate from that. Membership represent half of the company’s business, according to the creators.

Like many start-ups, Hydrant states its most significant obstacle is competing on talent.

“We believe one of the most important drivers of success for our business is discovering the right individuals,” stated Kim. “We actually care less about direct market experience. As a matter of fact, from our entire team, just one person comes from a directly relevant market. The remainder of the staff member don’t have direct CPG or food and drink experience. We care about individuals who are wise, difficult employees, really curious, and who delight in resolving issues. There’s intense competitors for great skill, and we’re doing everything we can to hire that skill and pitch that we’re the best business for them to join.”

Hydrant intend on utilizing this most current financing round to buy skill, foster brand-new item development, and invest in analytics to “double down on the data-driven DNA” of the business.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.