After conquering obstacles at a young age, the makeup mogul is living the sweet life with her cruelty-free cosmetics brand. May 7, 2020 2 min read
Viewpoints revealed by Business owner factors are their own.
A feature interview on Beyoncé’s site provided Charm Bakerie founder and CEO Cashmere Nicole the push she needed to expand her appeal brand name, but Nicole’s entrepreneurial spirit had actually been years in the making.
When Nicole conceived at 15, she worked relentlessly to put herself through school, depending on food stamps to keep her small family afloat.
While working full time as a nurse, Nicole decided to dive into the cosmetics market, creating the brand’s now-signature Lip Whip, a favorite with stars like Cardi B. and Olympic gold medalist Gabby Douglas. Her budding business was thrown a curveball when she was diagnosed with breast cancer. As a 26-year-old single mom, she battled consistent worry, but her durability would later influence her business’s motto: Better Not Bitter.
“I simply wish to continue to spread the mission of being sweet and sweeting the lives of others,” states Nicole.
Considering that her healing, she has directed her energy into creating products without hazardous chemicals that represent all complexion and gender identities.
In 2017, Appeal Bakerie got $3 million in financing from Unilever and has actually considering that expanded its items to online stores in over 120 nations and 750 physical shops, consisting of Ulta and Forever 21.
Nicole’s objective to spread out love and give back is the essential to her brand’s success. “Everybody add to that beauty of the world, and there is no one standard for appeal,” she states. “Representing that in the brand truly offers the clients a sense of home … They feel enjoyed for just who they are.”
In this episode of How Brands Are Born, follow Nicole’s journey to sweet success and see how she overcame the chances to develop an appeal empire.
How Brands Are Born exists by Cardone Ventures, in partnership with Original Stories Media. Find out howGrant Cardone and Brandon Dawson can help your organisation transform and scale to 10X levels HERE. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.