Acast, a podcast monetization and distribution platform, revealed a new collaboration with JioSaavn, one of the biggest streaming audio services in India. The agreement mean JioSaavn will disperse content from Acast and have access to its innovation for podcasters. JioSaavn, which declares 104 million regular monthly active users, is the second-largest streaming audio service in India after Gaana, and holds about 24 % market share, according to an OTT Audience Measurement Insights report.
Podcasts from Acast’s network will be contributed to JioSaavn’s streaming app over the next two months. Based in Sweden, Acast concentrates on developing methods to help podcasters generate income from, including membership paywalls and dynamic advertisements. Publishers on Acast’s network consist of the Guardian, BBC, the Financial Times and PBS NewsHour.
JioSaavn introduced initial programs in 2016, including JioSaavn podcasts, which it says now has more than 200 hours of initial material.
In a press statement, Ishani Dasgupta, JioSaavn’s lead of podcast collaborations, said, “Podcasting is still largely nascent to customers in the Indian market, with momentum growing rapidly. The ability to grow and construct brand-new audiences, brand-new shows and establish pathways for brands to gain access to both is really simply beginning for our 1.3 billion potential customer market.”
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.