Vochi, a startup running out of Belarus that’s developed a”computer system vision” -based video editing and effects app for cellphones, has raised $1.5 million in seed funding. Leading the round is Ukraine-based Genesis Investments (backer of BetterMe and Jiji). It follows pre-seed financing in April 2019 from Bulba Ventures, where Vochi creator and CEO Ilya Lesun formerly worked as a product analyst.

Acknowledging that video content is flourishing, particularly on short video platforms like TikTok, Lesun sort to build a mobile video app that would help creators stand apart, while making innovative video editing simple.

With the aid of a computer vision-based video segmentation algorithm, the app lets you apply effects on single things in your videos, opening up a lot of opportunities to make something unique. You can mix various designs and play with various circumstances, all in real-time, which assists envision how the ended up video will look, before downloading a high quality copy to start sharing.

“As mobile material production and intake boost, there’s also an increasing demand for content development tools,” Lesun tells TechCrunch. “This is where we can bring worth to content makers– be it specialists and amateurs– by delivering a video editing platform with as lots of tools and impacts as possible. We see it as a material editing studio in a user’s pocket”.

To that end, its the use of computer system vision and its ability to apply impacts, filters, and sticker labels to any things in a video, that Lesun states differentiates the Vochi app from rivals. “The app utilizes item segmentation algorithms that allow users to edit single things in the video,” the founder discusses.” [This lets users] to apply premium effects on single items in 1080p videos in real-time”.

Normal users are mentioned as a “content creators”: individuals that share a great deal of material on social media and “don’t like to keep their videos saved in the phone gallery”.

Adds Vochi: “It can be an influencer or blog writer, who truly desires the material to stand apart and be really engaging for the audience. It can also be an imaginative person, who likes to produce fun videos and share those with buddies. And, of course, it’s basically every mobile phone user”.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.