PlayPlay, the Paris-based start-up behind a video development tool that enables comms, marketing and social media groups to produce premium video material “in minutes”, has actually raised EUR10 million in financing. Leading the Series A round is Balderton Capital, with participation from Point Nine, and Kerala Ventures.

Founded in 2017 by ex-Eurosport social media director Thibaut Machet, and former Eurosport associates, Aurélien Dayres and Clément Moracin, PlayPlay has actually set out to democratise video development. The concept is to enable people without shooting or modifying skills to “harness the power of video” to notify and entertain audiences i.e. for content marketing and other company objective purposes.

“Video is the king of content on digital platforms (the most impactful, the most appealing and so on), however it’s extremely intricate and pricey material to produce,” Machet informs me. “Therefore, communications and marketing individuals understand they need to post more video, however they merely can’t. Today, they have just ‘bad’ options. Either they go through agencies that charge a lot and can create a lot of friction in the production procedure. Or they can utilize online video makers, where the production value considerably drops, with extremely basic video quality, storytelling and branding”.

To solve this, PlayPlay’s style counts on 3 essential pillars. Is the “severe simplicity” of the item, which, Machete says, requires zero editing abilities and no training. Second is the production quality of videos by means of PlayPlay’s movement design innovation, which declares to reach firm standards in terms of animations, transitions, results and so on. Third is “storytelling,” provided through a library of 200 video templates developed for organisations and brand names.

“There is a genuine ‘wahoo impact’ when people develop their very first video, usually, we hear them state ‘did I simply develop that by myself ?!’, says Machet.

Typical PlayPlay clients are referred to as communication, marketing and social media groups in mid to big companies, brands and organizations.

“Big brands such as Axa, Heineken, and Orange utilize PlayPlay every day to feed their communities; their fans on Facebook and Instagram, stakeholders on Linkedin or workers on their website and intranets,” says the PlayPlay co-founder. “We also have clients utilizing PlayPlay for their outdoor screen advertising (cities, going shopping centres etc)”.

There are a myriad of video making tools at the lower end of the market, Machet states PlayPlay most directly completes with companies that produce high quality custom videos but are really costly. In addition, there a couple of more luxury tools, such as Wibbitz and Wochit.

“At PlayPlay, we provide the best of both worlds: an extremely simple product (no equivalent on the marketplace) and the exact same video quality a company offers,” he says.

The SaaS organisation model is basic enough. Two prices tiers are available. “Company” costs EUR200 per month/user. “Enterprise” starts at EUR500 per month/user. “Essentially, for the price of one or two videos produced by a firm, our users can produce endless videos for a year,” includes Machet.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.