“In general, the consumer has actually proven to be more resilient than I would have believed,” stated Kirsten Green, founder of Leader Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos.

She joined us for an Extra Crunch Live conversation to help us better comprehend purchasing routines in the COVID-19 age. With tens of millions out of work and uncertainty all around, individuals are investing less, but Green showed up with a healthy dose of optimism– while acknowledging that her worst-case situation planning was incorrect.

Her top-line advice for companies

Take a cautious approach, be prepared to make hard decisions, but be thoughtful about that. Don’t simply make a knee jerk-reaction, which is “this is the apocalypse, all of us require 36 months of runway, fire half your personnel and go to the bunker.” I think the most significant chance for companies today in many ways is to create worth by showing their flexibility.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.