Financiers cozy up to LA-based ettitude’s bamboo bedding and sleep wear with $1.6 million

Ettitude, the Los Angeles-based, direct-to-consumer startup making sustainable bedding and sleepwear from bamboo fibers, has raised a sustainably sized round that ought to keep the business going even in the face of a financial recession.

Co-founded by the Melbourne, Australia native Phoebe Yu and serial business owner Kat Dey, ettitude offers high-end bamboo bedding made using a procedure she initially heard about in her old task working as an exporter assisting chain stores source textiles in China. Sourced from a factory in Zhejiang, China, near Shanghai, the bamboo textiles are used non-toxic solvents and a closed-loop system that recycles water for the process, according to Yu.

Upon arrival, Yu understood she ‘d require a strong co-founder with experience in branding to help her browse the massive market in the U.S. Yu turned to

Sales are growing, according to the 2 ladies, and the company’s chances have actually certainly been improved by the capital infusion from Drumbeat Ventures and TA Ventures, a European female-founded fund focusing on technology development.

The $1.6 million funding will be used to enhance sales and marketing as the business broadens beyond bedding– with a typical price of $178 for a queen-sized sheet set– and into sleepwear and other categories.

“Phoebe, Kat and their brand name, ettitude, are as real a combination of enthusiasm, function, and proprietary item that I have actually seen in the market in my twenty years,” stated Drumbeat Ventures founder, Adam Burgoon, in a declaration. “They are perfectly placed to bring their mission of sustainability and comfort to a broader audience.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.