Taking care of your psychological health and wellbeing is as important as physical health, however in Asia, the subject is often stigmatized. Intelligence, a Singapore-based start-up, wants to make the concept of psychological health more approachable with an app that provides self-guided exercises based upon cognitive behavorial treatment methods.

The company establishes customer and enterprise versions of the app (for companies to offer as a benefit) and now has users in countries including Singapore, Indonesia, India and China.

Because its beta launch earlier this year, co-founder and CEO Theodoric Chew says Intelligence has actually registered about 10,000 users, in addition to 10 business varying in size from startups to large corporations. The startup prepares to release Mandarin and Bahasa Indonesian versions, and is currently working with scientists to establish localized variations of its exercises, that include directed journaling, behavioral exercises and “rescue sessions” with short audio clips about subjects like stress, low self-esteem, psychological burnout and sleep issues.

The company has actually raised a pre-seed round that consisted of Enterprise Singapore, a government agency that supports entrepreneurship.

In the United States and Europe, there is a growing lineup of self-help apps that teach users coping methods for common mental health concerns, including Headspace, MoodKit, Moodnotes, Sanvello and Happify, among others examples. The area is still nascent in Asia.

Prior to launching Intelligence, Chew was head of affiliate development and content marketing at Voyagin, a travel booking market that was gotten by Rakuten in 2015. He became interested in the mental health space due to the fact that of his own experiences.

“I’ve been to therapy quite a bit for stress and anxiety and in Asia, there is still a lot of social stigma and there aren’t a lot of tools. A great deal of work is being performed in the U.S. and Europe, but in Asia, it’s still developing,” Chew told TechCrunch.

He included that “most people hesitate when you mention psychological health. We see a great deal of that in Asia, but if we frame it in other ways, like how to work on personal problems, like low self-confidence or confidence, we see a substantial shift in individuals opening up.”

Intellect was established with feedback from psychological health care experts, however Chew highlights it is not a replacement for expert therapy. Rather, it is indicated to offer individuals an accessible method to look after their psychological health, particularly in cultures where there is still a great deal of preconception around the topic. The app’s workouts address low state of mind and anxiety, but also common workplace and social problems, like developing assertiveness and managing criticism.

The business variation of the app can be tailored with exercises customized to individuals in different industries. It is implied for start-ups and other SMEs that don’t have the type of worker support programs (EAP) that larger companies can offer, which frequently include mental health resources, like support hotlines and referrals to mental healthcare providers.

The consumer app typically charges a flat monthly cost that offers limitless access to all its features, but Intelligence is making it totally free during the COVID-19 pandemic.

Ultimately, the startup hopes to establish a network of psychological health professionals that users can link to within the app.

“The way we approach this is that therapy is not solely for scientifically depressed people, however for everyone,” stated Chew. “In 3 to five years, we wish to make therapy commonplace to deal with every day issues. We wish to take on more scientific concerns too, however we believe the majority of people can gain from framing it as a method to take on every day concerns utilizing CBT-based methods.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.