Contentsquare, the cloud-based platform that assists services comprehend how and why users are connecting with their app, mobile and web sites, has closed $190 million in Series D financing.

The round is led by BlackRock’s Private Equity Partners group, with involvement from previous investors. In addition, as part of this round, Sapiance Capital Limited is offering credit to the business.

It brings overall funding for Contentsquare to $310 million. Previous backers consist of Canaan, Eurazeo Growth, GPE Hermes, Highland Europe, H14 and KKR, most of whom we’re informed took part in this round. The company’s $60 million Series C round happened in January 2019.

Founded in 2012, Contentsquare wishes to empower brand names to create “better experiences”. Its SaaS analyses customer behaviour through billions of anonymous web, mobile and app interactions. It then provides suggestions, with the goal of assisting business increase engagement, growth and revenue.

Simply put, Contentsquare declares it can tell a business why conversion rates are low and, most significantly, what can be done to improve them. This can include making modifications to particular page or content aspects, or a combination of the 2. To allow this, the software application integrates a broad set of information consisting of material, UX, product, rates, acquisition channel and technical efficiency– spanning the whole digital customer journey.

To date, Contentsquare says its platform is used by more than 700 enterprise clients including 30% of the Global Fortune 100. This consists of large business such as American Express, Finest Buy, Dell, Ikea, LVMH, T-Mobile, Salesforce, Sephora and Toyota.

“This financial investment during these unpredictable times is an evidence of the fantastic job done by our teams”, stated Jonathan Cherki, founder and CEO of Contentsquare, in a declaration. “It verifies the strength of our vision for the next 5 years to further extend our global management in experience analytics at a time when these capabilities are important to all companies.

Contentsquare says the new capital will help it continue to invest in innovation, including “Predictive and ai-based analytics”. It is likewise preparing more expansion across the Americas, Europe, Asia and Middle East.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.