Meet Pennylane, a new French start-up that is a developing a full-stack service to deal with your monetary data. With Pennylane, you get a real-time view of your monetary data and you do not have to work with an accounting company– the start-up employs accountants for you.

The startup just raised a $4.3 million (EUR4 million) seed round with Worldwide Creators Capital, Partech and Kima Ventures. Pennylane’s founders formerly dealt with PriceMatch, a start-up that was acquired by Booking.com in 2015.

“We invested in 25 to 30 start-ups– we visited them and asked them what was missing,” Pennylane co-founder Arthur Waller told me. The group understood that there was a huge disparity between accountants and CEOs.

Numerous business work with third-party accounting business but don’t see the direct advantages of that relationship beyond adhering to the law. And yet, accountants have access to all the monetary information of the company.

Normally, accounting professionals receive information once a month in a very disorganized way. They squander a lots of time going into data in accounting software application. As for business, a CEO does not understand how to use accounting software application and can’t make the most of the accountant’s work to see if there’s any exceptional invoice, if clients haven’t been billed or how your business is doing economically.

That’s why lots of companies end up using Excel for monetary projections and presence. It’s a big waste of time as you need to connect to multiple services to download invoices, invoices, pay slips and more.

Pennylane aggregates all your monetary information using APIs. Once and your data is instantly fetched in Pennylane, you set it. For instance, you can link your Pennylane account with your savings account, Stripe, GoCardless, Revolut, PayFit, and so on. And if you store your billings on Google Drive, you can likewise connect Pennylane with your Google Drive account.

The service then tries to go through this data set on its own as much as much as possible. The business uses optical character acknowledgment and pre-fills accounting information. The outcome is that business get a clear summary of their monetary information.

“Software application alone isn’t going to solve that problem,” Waller said. So Pennylane has employed eight accounting professionals who can examine data, right information if there’s anything wrong and make sure you adhere to the law.

By saving time on information entry, accountants can concentrate on other tasks that they couldn’t handle in the past. “We wish to offer a service at the very same price as a standard accounting service however that is ten times much better,” Waller stated.

The company started accepting customers in March and now has 117 clients, such as Luko, Liberkeys and Pricemoov. Pennylane targets medium companies, those that require to outsource their accounting because it is too complex but don’t have an in-house accounting professional.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.