In the” Age of Corona “– as some like to call it, the roboticization of market and service has been super-charged by the pandemic. While business utilizing messaging platforms to drive clients toward purchases was constantly on a long-term trend, the sheer volume of individuals remaining online 24/7 during worldwide lockdowns has led to this strategy also being improved.
So it’s therefore reasonable that Spectrm, an AI-powered conversational marketing platform that does just this, has raised $3 million in Series A financing from global VC fund Runa Capital.
Spectrm automates discussions to engage and convert clients online through an AI-driven algorithm. Then online marketers use that data to segment the consumer base and develop stronger consumer relationships. The platform is utilized by business like eBay, Ford, Groupon, Renault, KLM and more.
According to Global WebIndex research, social networks users are now spending a typical of 2 hours and 24 minutes each day throughout 8 social media networks and messaging apps. And throughout COVID-19-driven lockdowns, that would have been a lot more.
Conversational marketing is a hot location. Facebook Messenger marketing has 10-80 times much better engagement than e-mail, for instance.
Max Koziolek, co-founder and CEO of Spectrm, said in a declaration: “Our vision is to integrate the power of discussions with the reach of the biggest platforms on the planet … our company believe discussion is a deeply human experience that is more efficient and more informative than any other format in marketing.”
Dmitry Galperin, partner at Runa Capital said:”Instead of trying to cover all marketing interaction channels, it is much more efficient to direct efforts to those that generate the most consumer insights and highest ROI. Conversational marketing is among those channels.”
Spectrm’s competitors consist of LivePerson (Nasdaq-listed), ManyChat (raised $19.1 million), Snaps.io ($11.3 million), Automat.ai ($10.9 million), and Chatfuel ($120,000).
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.