When I wrote about the company at the end of 2015, it was creating a market that linked news organizations with videographers who might supply them with news video. Since then, co-founder and CEO Lindsay Stewart (a previous TELEVISION news producer herself) informed me the network has grown to more than 100,000 videographers.
At the exact same time, Stringr has added brand-new tools for things like live streaming, transcription and modifying, creating what Stewart referred to as “the most efficient video production platform.”
And she suggested that media companies need a platform like this more than ever. Yes, some Stringr customers are just utilizing the service when they require video, but she stated others see Stringr as a purely cloud-based option for producing news shows “when no one’s entering the office.”
And speaking of footage, newsrooms are going to need assistance on that front too, particularly with the COVID-19 pandemic having a dramatic influence on the media industry’s bottom line.
“I don’t think it’s lost on anyone that media companies … business model, much more than prior to COVID, has been challenged,” Stewart included. Those business are turning to Stringr for aid in figuring out “how they end up being as expense reliable as they perhaps can, while still providing an important service to society in general.”
Stringr has likewise introduced a department called Embed Studios that take advantage of the start-up’s videographer network to create content for brands consisting of Corcoran, Zillow, HBO Max, Amazon, Lightworkers, TikTok, Mastercard, United Way and MGM.
The company has now raised a total of $7.25 million. The brand-new financing originates from Thomson Reuters, as well as previous investors G5 Capital and Advection Growth Capital.
It seems like the Reuters investment becomes part of a more comprehensive partnership where the wire service’s customers can request video footage from Stringr. Stewart said that the start-up’s work with Reuters is likewise pressing it to recruit videographers globally, starting in western Europe. (It was formerly focused on the United States and the UK.)
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.