Intuitively, shops that sell online should be making a killing throughout the COVID-19 pandemic. After all, everyone is stuck at home– and understandably more going to shop online instead of at a standard retailer to avoid putting themselves and others at medical threat. The fact is, the majority of smaller sized online shops have actually seen much better days.

The main difficulty is that smaller sized shops often do not have the logistics networks that companies like Amazon do. Consequently, they’re seeing substantially delayed shipment timelines, particularly if they ship globally. Clients clearly aren’t thrilled about that reality. And in a lot of cases, they’re requesting refunds at a shocking rate.

I saw this play out firsthand in April. At that point, my stores were down 20% or sometimes even 30% in earnings. Needless to state, my team was going nuts. But there’s something we did that assisted us increase our earnings over 200% considering that the pandemic, reduce refund demands and even enhance our existing client relationships.

We executed a 24-hour live chat in all of our stores. Here’s why it worked for us and why every digital brand name need to be doing it too.

Prevent the common ‘unreachability’ aggravation

When I started my first online shop in 2006, challenges that bogged my group down often implied that my team’s first concern became dealing with those challenges so that we might serve our clients faster. Admittedly, when these difficulties came up, it ended up being more hard to stabilize interacting with our clients and dealing with the problems that avoided us from satisfying their orders quickly.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.