French startup Majelan is pivoting a year after launching a podcast gamer and service. The company, developed by previous Radio France CEO Mathieu Gallet and Arthur Perticoz, is dropping the podcast aggregation side of its organisation and concentrating on premium audio content going forward.
Like many podcast start-ups, Majelan faced some criticism quickly after its launch. Aggregating complimentary podcasts with premium material next to them à la Star is a questionable topic in the podcast community. Spotify has actually been going down the same path, however Spotify is likewise an order of magnitude larger than any other podcast start-up out there.
Some podcast creators have actually chosen to eliminate their podcast feeds from Majelan to oppose against that service model.
Podcasts stay an open format. Creators can produce a feed, users can register for that feed in their favorite podcast app. You don’t need to sign up to a specific service to access a particular podcast– everything is open.
“We have actually chosen to stop aggregating complimentary podcasts– totally free podcasts mean podcasts, duration. For us, podcasts are RSS feeds, it’s an open world,” Perticoz stated in a podcast episode.”We require an app that is more concentrated on payment. We can’t aggregate totally free podcasts considered that our method is paid material.”
The result is a more focused service that is going to launch on July 7th in France. After a complimentary trial, you have to subscribe for EUR5 to EUR7 monthly, depending on the length of your membership. You can then access a library of premium audio material– Majelan rightfully does not call them podcasts.
“Going forward, we’re going to focus on original material, we’re going to focus 100% on paid material,” Gallet said in the same podcast episode.
And in order to be even more particular, Majelan will focus on personal development, such as creativity, advocacy, mindfulness, innovation, health and entrepreneurship. According to the co-founders, some content will be produced in home, some material will be co-produced with other companies, and the startup will also get existing podcasts and repackage them for Majelan.
That move has actually remained in the works for a while. The startup pitched it to its board of investors back in December. Premium subscriptions have actually worked well for films, TELEVISION and music. Now let’s see if memberships will likewise remove with spoken-word audio.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.