Innovative content platforms are diversifying earnings streams to spark conversation and assistance freedom

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June 11, 2020 4 min read Viewpoints expressed by Business owner contributors are their own. It’s interesting to see how publications are developing in methods to optimize their revenue while focusing on a clear, dignified and captivating ad-free experience for their readers. No one wants to look like a sellout in 2020. The web supplies millions of opportunities that can help media companies to better connect with the masses, and readers are gravitating towards sites that include them in the experience. Over the years, I’ve discovered that you can’t talk at your audience. You need to ignite discussions.

It’s confident to see platforms that support

The Doe, Milan Kordestani, who unloaded how his team strategically diversified profits streams to stop going after ad cash. Milan shared, “The Doe allows users to publish first-hand experiences and unfiltered material anonymously, promoting flexibility of speech and civil discourse and cultivating thought-provoking discussions. Understanding that quick-fix types of earnings streams were not an excellent suitable for the platform, The Doe decided versus conventional paywalls and pay-per-click advertisements.”

I discovered it interesting that the publication intended to harness the power of merchandise, customized membership designs and supports liberty of speech via user-generated content. As we look to the future of digital media, here are 3 methods online publications can make the most of profits while staying ad-free.

Related: 5 Ways Brands Can Reinvent Their Digital Marketing Strategy

Product

By promoting a connection with the readers, online-content platforms can increase brand awareness and take advantage of their audience by providing something to wear, present or take with them. The merchandise takes the conversation from the online screen to real-life, offline, and fires up discourse wherever the readers might be.

I like that The Doe is harnessing the power of merchandise by offering items readers can incorporate into their own lives to narrate. The platform has a vital mission to alter the face of online narratives and links a high variety of consistent readers who are purchased that objective. The readers bond with its content on a personal level, while each piece of the product acts as a conversation starter for its regular monthly styles (the very first one being Love). In my opinion, a solid retailing strategy turns digital publications into a major brand name while generating earnings from each and every single piece sold.

Pay-What-You-Can Subscription

Today readers originate from a variety of socioeconomic backgrounds, and making a one-size-fits-all membership model seems ineffective. Rather of paywalls, The Doe, for instance, chose to put the power of memberships in the readers’ hands. As the online-content platform increased in popularity, its readers joined on topics, ideas, motivation and experiences. They found they had an audience joined in thought and not demographics.

Another fine example is Vice, which opted to give up paywalls and rather generate material varying from TELEVISION shows to podcasts to

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All of this underscores my strong sense that contemporary audiences are favoring first-person stories that reveal truthful experiences without implicit predisposition. It will continue to be interesting to keep an eye on how publications expand their horizons to render an ad-free user experience that still delivers valuable material.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.