Alkemics, the Paris-based platform that lets brand names team up and launch products with sellers, has actually gotten EUR21 million in a Series C financing. It follows EUR20 million raised in 2016.

Backing the round is growth-stage fund Highland Europe. Existing financiers Cathay Innovation, Index Ventures, SEB Alliance and Serena Capital likewise got involved.

The new financial investment comes off the back of what Alkemics claims has actually been skyrocketing demand from grocers and suppliers in action to the coronavirus pandemic and a “rapid shift” to omni-channel shopping. “Analysts now anticipate the online grocery market to grow by 25% in 2020, having actually seen sales leap by 30% during April,” states the French company.

Established all the way back in 2012, Alkemics works with some of France and the U.K.’s largest grocery merchants– consisting of E.Leclerc, Intermarch√©, Casino, Tesco and Ocado– to assist them digitise their business procedures with more than 17,000 brand names. The platform links retailers to international providers, such as Nestl√©, in addition to little local manufacturers, to help them on-board and release new products.

Basically, Alkemics digitises the various stages of “supplier-retailer relations,” spanning item discovery, listings, and sales across all channels. This has actually ended up being increasingly crucial, specifically within the context of online shopping, as consumers require “comprehensive info and greater transparency about the products they take in”, notes Alkemics.

“Alkemics makes it possible for merchants to manage their company relationship with providers to discover, list and market all items to omni-channel consumers in one single and secure platform,” says Alkemics co-founder and CEO Antoine Durieux.

More broadly, the facility is that by making it simpler for sellers to team up with brands/suppliers, brand-new products can go-to-market faster, while guaranteeing that item data is always as transparent and approximately date as possible.

This remains in contrast to the status quo where Durieux says it can take on typical 60 days for a manufacturer to get a product in shop. “It’s [generally] a mix of tradeshows, in-person meetings, numerous backward and forward, XLS files sent out over email …,” he discusses.

Armed with brand-new capital, Alkemics says it will introduce in Scandinavia, Germany and Benelux. The company likewise prepares to broaden to various verticals.

Adds Durieux: “Our aim is to make B2B service even quicker, simple and interactive. Any maker must have the ability to put a product on the marketplace as quickly as if they were publishing a message on a social media network, and any shop needs to have the ability to find the items that customers are searching for by simply exploring an app”.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.