Vivacious, the U.K. staff member healthcare advantages platform focusing on household assistance, female health and mental wellness, has actually raised ₤ 1.7 million in seed funding.
Leading the round is Outside VC, with involvement from Seedcamp, Hambro Advantages, Type Ventures, and different unnamed angel investors. The London-based startup states the brand-new financing will support the next stage of Peppy’s growth as it starts to broaden its team and the platform with “new fertility and psychological health support”.
Established in 2018 by Mridula Pore, Evan Harris, and Max Landry, Peppy is building a worker healthcare benefits platform for companies, specialising in offering staff members with access to “professional support” through critical life transitions. It is already working with companies and organisations across industries such as monetary and legal energies, media, and services, name-checking the CBI, Aldi, Penguin Random House, and the National Lotto Fund as customers.
“There are numerous points in your life when your physical or mental health can be vulnerable, but you are not ‘ill’. You and your household just need some extra assistance,” discusses Peppy CEO and co-founder Mridula Pore. “For example, trying to develop, becoming a parent or going through the menopause, but there are much more”.
To compound the problem, Pore says that existing healthcare services “are just not set approximately cater for these life transitions”. GPs have extremely minimal time to deal with concerns, and personal health insurance frequently does not cover particular scenarios. “So people frequently fall through the fractures,” she says. “This can cause much more concerns in regards to your health, relationships and capability to be present, engaged and productive at work”.
To that end, Peppy’s platform is currently offered for workers going through early being a parent and menopause. It provides access one-to-one chat assistance with a professional or a mental health specialist, moderated group talks with peers in similar situations, and online group workouts for postnatal women and those over 40. In addition, bespoke assistance, such as phone and video consultations for breastfeeding and infant sleep support, or an assessment with a menopause practitioner, is also available through the platform.
Peppy says that experts offered to employees through the platform have actually “completed accredited training programmes and satisfy the requirements of appropriate expert bodies”.
“Just recently, we were also selected amongst 1,600 candidates to do a trial with the NHS, supporting brand-new and expecting moms and dads during the Covid-19 crisis as part of the UK federal government’s Techforce19 effort,” adds Pore. “We had the ability to reveal a big enhancement in the mental wellbeing of moms and dads, by giving them the right support at the right time”.
With concerns to competitors, the Peppy CEO states that individuals undoubtedly wind up on Google or on peer-to-peer platforms such as Facebook groups or apps like Peanut. “Vivacious is different because we provide trusted, expert-led support, customized to you and your family’s journey,” she says.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.