Pitching seasonal stories is a great way of getting
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June 14, 2020 5 minutes checked out Opinions revealed by Entrepreneur factors are their own. Seasonal stories are occasions that are celebrated, typically around the world, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mom’s Day and Dad’s Day. Seasonal stories also include the 4 seasons: spring, summer,
autumn/fall, and winter. Pitching seasonal stories is a terrific way of getting routine media exposure and as the event occurs at the very same time every year, as an entrepreneur, you can get ready for them in advance and use the very same or similar angle every year.
How to connect your company to a seasonal event and produce a seasonal story
Journalists love story concepts that are present that makes seasonal stories very attractive to them and the great news is linking your organisation to a seasonal occasion and developing a seasonal story can be easy. Let’s take Christmas as an example, a dental practitioner might come up with a story idea such as,’ All I want for Christmas is brilliant, white teeth -3 Christmas beverages you need to avoid. ‘Or a carpet cleansing company story idea could be,’ How to Get rid of the 5 Leading Christmas Carpet Stains.’If you’re a nutritional weight-loss specialist, a possible idea might be ‘7 Easy to Avoid Foods That Cause Bloating at Christmas.’ All of these story concepts would be intriguing to the ideal journalists around Christmas time as it would be academic material for them to show their audience.
Let’s take a look at another seasonal event, Valentine’s Day. Let’s say that you’re a florist. You could develop a story concept, such as ‘Stunning Data on How Many Roses are Sent Out on Valentine’s Day’. Let the TV channels understand when you’re having a big shipment and invite them to come and take video footage and run a story. TV romance that are visual, so this really provides itself to be an excellent chance to get nationwide TV direct exposure, however equally, this story concept would be attractive to regional media and publications and radio stations too.
Let’s take a look at another example. Let’s say you’re a relationship specialist you might develop a story idea such as ‘How to Know if Your Partner is the One Before Proposing This Valentine’s Day.’ Or a jewelry expert might come up with a story idea such as ‘A Male’s Guide to Buying the Right Engagement Ring This Valentine’s Day Without Breaking the Bank’.
It likewise works for the less apparent organisations too
Let’s take a look at how a less apparent company can get media direct exposure for Valentine’s Day too, such as Estate Agents or Property Agents. These individuals see home buyers fall for their dream homes all the time. They play cupid in matching the best individuals with the ideal home. Therefore, they might develop a story concept such as ‘How to find the perfect house for you and your enjoyed one this Valentine’s Day.’ Can you see how I’ve utilized the Valentine’s Day style of love and romance and linked it to finding the ideal house?
Let’s move on now to some seasonal occasion examples.
Let’s say you’re a cleansing company, a spring story idea might be ’10 Easy Spring-Cleaning Tips That Will Make Your House Sparkle Quick’. Or for an IT professional, an example could be, ‘How to Spring-Clean a Computer System That is Slow to Boot Up’.
For a canine fitness instructor, a summertime example could be, ‘How to Stop Pet Deaths This Summer’ or ‘Did You Know That Dogs Get Sunburn Too? Here’s What to do’.
A fall/autumn example for an image consultant could be, ‘5 Little Understood Ways to Stand Out This Autumn’ or ‘How to Look Stylish This Fall Without Spending a Fortune’.
If you’re a skin doctor a winter season story concept might be, ‘7 Head to Toe Skin Care Tips That Will Offer You a Glowing Radiance This Winter Season’. Or for a health professional, ‘Get Ready for Winter Season: 5 Rare Herbs That Will Increase Your Body Immune System Instantly’.
Something to keep in mind when you’re pitching your story concept to either a publication or program is to consider their preparation. A preparation is the length of time a media channel works on story concepts prior to them being released or aired. Many media outlets begin preparing their material a minimum of a month ahead of time. A publication lead time can be 3 to six months beforehand, which indicates if you were pitching a Christmas story concept to a publication that has a 3 month preparation, then you’ll require to pitch your Christmas story around August/September time in order for it to be timely to the publication.
So now it’s your turn …
What seasonal event is turning up that you could use as a hook to link your organisation to?
When you have actually got one, call a reporter who has an interest in your subject and has an audience that resembles yours and see what takes place … you’ve got absolutely nothing to lose and everything to gain!
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.