June 15, 2020 7 min checked out Opinions revealed by Business owner contributors are their own.

Facebook marketing stays an effective, vibrant platform for marketers since of its reach and scale. The cost is sensible, permitting

a customer base they would never have the opportunity to sell their items to otherwise. Of the nearly 70 percent of U.S. grownups on Facebook, almost three-quarters visit a minimum of as soon as a day, and half of those everyday users visit the social media huge multiple times a day from their laptops and smart phones. Facebook’s video

  • numbers are remarkable: 4 billion video views every day;
  • 100 million hours of video seen by 500 million viewers every day;
  • 65% of video views on Facebook are used mobile phones;
  • 85% of Facebook videos are viewed without noise.

Related: How to Produce Killer Facebook Video Ads Types and targets for video

ads on Facebook video ads can develop brand awareness, produce web traffic, and hopefully increase your profits. The primary ad, or hero advertisement, is the primary sales video utilized to drive traffic to your website or particular landing page. From there, you can also serve advertisements specifically to people who see the primary advertisement however stop working to click through to your site, in addition to those who click through however do not buy or fulfill other conversion requirements.

Facebook has produced and fine-tuned a targeting system that will identify who and where your ads will reach. The more specific you can get in figuring out

Why Facebook Says Your Video Ads Must Be Quiet Structuring your Facebook video

ad There are no hard guidelines for how to structure your Facebook video advertisement, but the following components are generally thought about a reliable way to quickly and clearly get your message across.

Hook: Attention spans for Facebook videos are extremely short, and users are on Facebook to enjoy their feed and be amused. You need to get audiences’ attention within the first couple of seconds or they will scroll away to the next video.

Introduce the problem: Describe the issue you have the capacity to solve in a clear, succinct, engaging manner. Make the audience feel the pain or whatever problem it is you exist– they may not even understand they are experiencing it.

Present your solution: Present your product or service in a quick, dynamic manner. Using a service to the problem you have provided is truly about showcasing your product or service for the first time. The goal is to create an “aha!” minute that will drive them to your conversion point, whether it is a sale, scheduling a visit or completing a contact information kind.

Call to action: Whether you want audiences to go to your website, complete a kind or purchase, inform them plainly how to do whatever it is you want them to. This can be anything from “Shop now” to “Buy tickets” to “Learn more.”

Establish authority: Cover any possible doubts or issues consumers might have about your services or product. Establish that you are the authority on the subject and that you have the best option to the problem existing.

Conclusion with second call to action: As you conclude by leaving the best possible impression about your business and the services you provide, ensure to get another call to action.

Related: 17 Ways to Get More Views, Engagement and Shares on Your Facebook Videos

Tips for success

  • Have brainstorming sessions with your group (or partner, kids, and so on) to flesh out ideas for your video advertisement. Check out a few variations of different ads. Run a test with people who Like your Page along with people who do not know about your company or its services. Inquire for their real reaction and get particular about what they did and did not like.
  • If audiences do not stick around to see them, even the best and most efficient presentations of problems and your services will not do any good. An excellent, compelling, entertaining hook can make or break a Facebook video advertisement. It is necessary to start the video with an eye-catching, intriguing hook that will keep audiences engaged and interested without being challenging or condescending. Keep it relevant to the information you are supplying and ensure it flows naturally to the rest of the video content.
  • If you examine closely the stats I shared in the first area, you will see 2 points in particular about devices and sound settings. This must belong your strategy for reaching Facebook users efficiently. Given that most videos on Facebook are seen with the sound off, it is important that video be clear and reasonable based on the imagery alone. Use big, strong visuals to bring in and keep attention. Add subtitles to keep the viewers’ attention. Overall, keep it brief.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.