Two business-to-business marketing business are collaborating, with Demandbase getting Engagio.
More specifically, Rogol said Demandbase’s strength remains in assisting marketers take advantage of third-party data, whereas Engagio was more concentrated on assisting them utilize of their own first-party data.
The financial terms were not revealed– Engagio had previously raised $32.5 million, Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.
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