Landing page optimization business Unbounce is announcing that it has raised $52 million Canadian (approximately $38.4 million in US dollars).
Unbounce was established back in 2009 with what co-founder and CEO Rick Perreault described as a goal of assisting little and medium companies easily develop different landing pages where they can direct prospective customers after they’ve engaged with their advertisement and marketing projects. (Obviously some Unbounce clients are successful with just a “handful” of landing pages, while others produce “hundreds and hundreds.”)
The Vancouver-headquartered company now has a 200-person group, with customers consisting of Hootsuite, Zola and World Vision. It also states it recently passed the milestone of having powered 1 billion conversions.
Aside from a little seed round raised back in 2011, Perreault stated the business has not raised any outside financing. Apparently it raised a huge round now in order to buy technology that can bring more automation to the procedure.
Perreault stated the ultimate goal is to enable a service to “set it and forget it through machine learning”– so that they no longer need to create landing pages at all, since the Unbounce platform is doing all the optimization and personalization for them. As a first step because instructions, Unbounce has produced a Smart Traffic product that will automatically utilize visitor data to send visitors to the best landing page, leading to an average conversion lift of 20%.
Rick Perreault “As a growing number of millennials become the SMB owners, and they’re far more savvy with computers and comfortable with online and digital marketing … landing pages are ending up being more crucial than ever,” he included.
The funding was led by Denver-based equity company Crest Rock Partners, with Crest Rock’s Steve Johnson and Jeff Carnes signing up with Unbounce’s board of directors.
“Unbounce is the clear market leader in conversion optimization today– a first-rate team, well-respected brand and the business’s conversion intelligence method will together dramatically increase the range in between Unbounce and its competitors,” Johnson said in a declaration.
Perreault stated he was likewise happy that Crest Rock was on-board with Unbounce’s “individuals first” culture, which includes a commitment to diversity. The company says it just recently reached gender parity, with 50% of employees (and 56% of the senior leadership team) recognizing as women. In addition, 34% of employees show up ethnic minorities.
Unbounce is also revealing that Chief Revenue Officer Felicia Bochicchio has actually been designated the company’s president.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.
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