Flipboard is offering news publishers and other managers on the platform a brand-new way to highlight content through a format called Storyboards.
Previously, Flipboard has largely focused on its Smart Publications, which are ongoing collections that mix algorithmic and human curation, permitting readers
to dive deeply into and keep current on a given topic. Storyboards, on the other hand, are more of a one-time collection of articles, videos, podcasts, tweets and other media. Content-wise, they may not be that different from an” everything you require to understand about X” roundup short article, however they offer publishers a visually trendy and easy way to put those roundups together.
Publishers have currently been beta screening it already. For instance, TheGrio created a Storyboard collecting the current coverage of George Floyd’s death and the resulting protests, while National Geographic curated a package of old and new stories celebrating the 40th anniversary of the eruption of Mt. St Helens. And TechCrunch attempted it out by doing everyday roundups of protection coming out of last year’s Disrupt conference in San Francisco.
Image Credits: Flipboard CEO Mike McCue informed me that this is something managers have actually been requesting, as a method to” structure their curation better and be able to do much better storytelling.” He likewise said that Storyboards could be an excellent way to make and highlight different items money with affiliate links, especially considering that”curated commerce is something that will most likely play increasingly more of a substantial role in our earnings.”
Vice President of Engineering Troy Brant gave me a quick tour of the item, showing me how a curator can create various areas in a Storyboard, tweak the look of those sections and occupy them with various type of material.
These brand-new Storyboards can be discovered in Flipboard based on the topics that the curator tags them with. They’re also shareable and embeddable by means of Twitter, LinkedIn, Facebook and email.
Image Credits: Flipboard Brant kept in mind that Storyboards are “complementary”with Flipboard publications, since magazines can consist of Storyboards and Storyboards can include magazines. He likewise stated the business is developing “more product capabilities” to highlight the best curation, whether that takes the type of a Storyboard or publication: “That’s really a work in progress at the moment.”
And Storyboards come with detailed analytics about the number of people are viewing them, liking them, discussing them, turning them and more.
All of this belongs to a new tool in Flipboard called Manager Pro, which is now readily available to all confirmed users in English-speaking nations, with plans for a more international roll out soon. Brant included that Storyboards are simply the “primary step” for Manager Pro, with more magazine curation tools and analytics on the way too.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.