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June 19, 2020 4 minutes read Opinions revealed by Business owner factors are their own.

Ecommerce sites and mobile commerce, or m-commerce, options aren’t an either/or circumstance. Both play different functions in the client journey and cater to various audiences. What is important is that you don’t ignore mobile experiences while designing the ecommerce method for your service.

According to Pew research, 8 out of 10 Americans are online consumers, and 51 percent of them use mobile phones for shopping. If you aren’t leveraging mobile traffic, your service is most likely losing out essential conversions even as you are reading this.

While a responsive site is an outstanding beginning point in your m-commerce journey, having a mobile app has unique benefits over mobile sites. Here is a list of compelling reasons your ecommerce service needs to go for mobile-app advancement in addition to having a mobile-responsive site.

Related:

Here’s What You Required to Do to Launch a Mobile App 1. Ease of use and much better user

experience Even if you have a responsive website, whenever the user logs onto it, the internet browser would prompt the user to sign into the account to continue with the shopping. In the case of mobile apps, the user information are stored in the app and the users just have to check in as soon as, when they download the app. Given that the users don’t require to check in each time they go shopping, the ease of use is greater and the resultant user complete satisfaction is also high. Mobile applications likewise enable the users to change between the various tabs, making navigation and total user experience easier as compared to that of the website.

2. Access to phone-native features

The phone’s native abilities can be leveraged using mobile apps, which isn’t a possibility in the case of mobile websites. The combination of integrated smartphone components like GPS and video cameras offers the user with boosted user experience. Interactive shopping utilizing increased and virtual reality is an app-only feature.

Another benefit is the reality that native apps are available for offline use. While the apps do take up area on the user’s gadget, they can be utilized even when the phone is not connected to the web, leading to an on-the-go shopping experience for the users.

3. Utilizing mobile apps as a marketing channel

Mobile apps provide you a possibility to deliver an unified omnichannel experience to the clients. Apps can enable social media integration that combines the various channels of consumer engagement. The consumer choices are saved within the app, causing customized content being displayed to the appropriate consumers.

Utilizing geofencing and push alerts sent to the user’s device when they remain in distance of the physical shops or in case of any special offer can likewise result in a more engaged client base.

Related: Why Your Small Company Requirements a Mobile App 4. Smooth checkout with multiple payment choices

Shopping-cart desertion is the biggest issue that retail services deal with. Whether in-store or on an ecommerce platform, consumers are more likely to give up on finishing shopping if the checkout process seems troublesome.

Mobile apps remove friction from the checkout procedure by making it interactive. Since they permit fast processing of deals, the extensive appeal of mobile wallets exists only. Features such as finger print scanning and facial recognition aid remove friction from the checkout and payment process by allowing faster authentication.

5. Incorporation of advanced tech for interactive customer experience

Mobile apps and technology go together. Incorporation of augmented reality in smartphone apps is already occurring, with brands such as IKEA and Sephora leading the transformation. The incorporation of AR/VR in apps makes them more interactive and results in engaging consumer experiences.

Apps also allow for the combination of expert system in the type of chatbots in order to help with the client in searching for their chosen products and getting them through the checkout. Individualized shopping assistants that are powered by machine-learning algorithms would soon become the norm, making shopping simple and enjoyable — as it should be.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.