The pandemic forced Amazon to stop shipping” non-essential “products with its normal two-day dedication, which modification impacted numerous brand names that rely solely on the Amazon
platform. Grow Your Business, Not Your Inbox
Stay notified and join our daily newsletter now!
June 22, 2020 2 min checked out Opinions expressed by Business owner contributors are their own.
Ju Rhyu, co-founder of Hero Cosmetics, was a guest at the most recent Start-up Story Live, an extension of the hit podcast The Start-up Story that gives everybody in participation direct access to founders. The two-day live stream event, which streamed to 77 different nations, enabled creators to share the strategies and strategies they have employed to stabilize their existing businesses.
During her time at Startup Story Live, Rhyu discusses how she found her pimple-care spot while working for Samsung in South Korea. From that discovery, Rhyu rebranded that item as the Mighty Patch and brought it to the United States in 2018 by method of Amazon.
Her initial launch technique was to evaluate the market and messaging through Amazon, however an omni-channel method was constantly her intention. When the market accepted the Mighty Patch, Rhyu right away gathered the attention of sellers like Sociology and CVS. Since of the volume and success they see on that platform, Rhyu explained the value of this omni-channel strategy– so many brands launch on Amazon and never diversify. The obstacle with a single-channel strategy is that it is vulnerable to external disruption, even for Amazon.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.