Salt Lake City’s Spiff has actually announced a $10 million round of funding to broaden the sales and marketing efforts for its service that automates commission payments for sales individuals.

A few of the most significant names in start-up tech are utilizing the service to pay their sales force, consisting of Brex, Workfront, Algolia and the openly traded start-up Qualys.

The idea at Spiff is to produce a brand-new software category around sales compensation management, and it’s gotten buy-in from investors at Norwest Venture Partners, Next World Ventures and Impressive Ventures. Seed investors, consisting of Kickstart Album Ventures, Pipeline Capital and Peterson Ventures, went back to invest in the business as well.

“Commissions are a major cause of stress and anxiety for teams who do not comprehend or trust their reward plan and lots of waste hours each month remedying errors or arguing with financing, which hits bottom lines,” said Spiff president, Jeron Paul. “Norwest’s financial investment will assist us automate commission calculations so sales groups have one less thing to stress over in these challenging times.”

Paul, a serial entrepreneur whose newest organisation, Capshare, was sold to Solium in 2017, has actually invested the bulk of his professional profession establishing services companies for enterprises.

“The world of sales compensation software is long overdue for a revamp,” stated Sean Jacobsohn, partner at Norwest Venture Partners, in a statement. “With 85 percent of companies still calculating sales commissions manually in Google Sheets or Excel, I’m thrilled to partner with Spiff to assist change the method people think of sales settlement and provide sales teams with a much deeper level of visibility into their commissions.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.