L’Oréal U.S.A.’s CMO speak about how she applies lessons she found out playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic.
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June 28, 2020 2 min read Viewpoints expressed by Entrepreneur contributors are their own
. Gretchen Saegh-Fleming is CMO for L’Oréal U.S.A.. For #ThePlaybook, she talks with host David Meltzer about her high school field hockey experiences and how it taught her about the “excellent unlock” that comes from challenging the status quo.
As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed field hockey sticks. To play, she was required to learn how to hold the stick with a right-hander’s grip. As this grip did not come naturally, Saegh-Fleming put in extra time and practiced more than her teammates to attain proficiency, ultimately ranking her capabilities as “OKAY.”
Her breakthrough took place when she taught herself to play utilizing a reverse grip, holding her right-handed stick in a left-hand grip– or backward. Her distinct positioning puzzled opponents, assisted her group win games, turned her previous vulnerability into strength and taught her that what’s various from the status quo can be a remarkable asset.
Saegh-Fleming recommends current graduates and job applicants lean into their individuality, pointing out the “Since I’m Worth It” tagline, the development of a junior female copywriter who dealt with mainly men.
Saegh-Fleming likewise talks about L’Oréal’s dealing with of the pandemic and its impacts by mass-producing hand sanitizer and providing support to retail partners and hair salon owners.
Do not Believe Your Own Buzz Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.