June 30, 2020 7 minutes checked out Opinions revealed by Business owner factors are their own.

Scott Greenberg’s Wealthy Franchisee: Game-Changing Steps to Becoming a Flourishing Franchise Superstar will be released via Entrepreneur Press on November 17. It can be preodered through Amazon and Barnes & Noble. As a speaker and little- company coach, I get to talk to a lot of franchisees. I interview them before every live and virtual presentation so I can tailor my message. I understand the audience will be diverse, so I ask to talk to a range of people accomplishing different levels of success.

Having a hard time franchisees express their concerns and explain what’s doing not have in their business. They compare their operation to those of top-level franchisees and point out the differences. Thriving franchisees share their viewpoints, too, describing their reasons and methods for success.

When you conduct of enough of these interviews, you begin to see some patterns. You see what all leading franchisees from many brands all share (which is the topic of my approaching book). You also identity what’s not real. There are lots of misconceptions about franchise success. It’s important to dispel these falsehoods to paint a clearer photo of what it takes to be successful in franchising. Here are the most typical ones. Related:

Purchasing a Franchise Post-Pandemic Misconception # 1: Leading franchisees have fantastic areas Without a doubt, an excellent location can help an organisation prosper. You’ve got to fish where the fish are. This is specifically true for restaurants and retail. Practical, well-exposed places have an advantage. In some cases this advantage is so good, it offsets the bad service abilities of the franchisee. Great areas aren’t always economical. That top-ranked franchisee in your system might be putting all earnings into rent, and fantastic places might not be readily available in your area. Geography can be hard to reproduce.

Fact: The leading franchisees I meet do not all have excellent areas. In many cases, they got a franchise from a struggling owner who blamed their place for poor efficiency and offered it inexpensive. Leading franchisees turn these areas around and make them winners. When they don’t have as much foot traffic, street direct exposure or even the perfect group, they compensate with much better management, great client service and constant marketing. And with more affordable rent, they frequently make a lot more cash with less-than-ideal areas. Every franchise system has turn-around stories of “bad areas.” Unless you’re running a terrific operation, you truly can’t accurately examine your place. Location matters, however not as much as other factors that are more within your control.

Myth # 2: Leading franchisees are workaholics

To get those type of outcomes, they should be residing in their business. Day and night. Open to close. Conserving cash by doing as much as they can themselves. Success is developed with sweat.


was 61. I’ve seen legal representatives and engineers drive their franchises into the ground. I have actually seen young, ambitious entrepreneurs welcome the systems their franchisor taught them and prosper. I went to college and will be sending my kids. It’s fantastic for having a better understanding of our world. It’s not always the most essential property for running a franchise company. To prosper in franchising, what you have actually learned in school is lesser than what you’re still happy to learn from your franchisor, your employees and your consumers.

Myth # 4: Leading franchisees have more business experience

Many people come to franchising from various industries. I speak with a lot of individuals with a business background. They’ve had crucial jobs for several years. All of that experience in a high-pressure, fast-paced environment ought to make it a lot easier to run their own business.

Truth: Absolutely not real. Numerous franchisees struggle because of their past experience. One common trait amongst the leading franchisees I have actually spoken with is a willingness to stick to the system developed by the franchisor. They’re not thinking about innovating something new or drawing in ideas they learned in other places. They’ve paid for a tested model. They concentrate on excellent execution. Franchisees who come with concepts that have actually worked somewhere else frequently struggle to let go of what they know and rely on the system they’ve purchased. Another issue is that having a job– even an important one– is not the like owning your own business. There’s less structure and stability. There’s less personal feedback and accountability. There’s no guaranteed income, and it’s more difficult to leave. There are plenty of useful skills that will equate, such as accounting, marketing and employee management. Knowledge in these areas can be really valuable provided you’re still able to welcome your franchisor’s proven systems.

Misconception # 5: Leading franchisees love business

To run at that level, they should be enthusiastic about their organisation. They should love frozen yogurt. They get excited about senior homecare. They live to clean their customers’ carpets. “Discover something you enjoy to do and you’ll never work a day in your life.”

Reality: In composing my book, I asked every effective franchisee I spoke with if they’re passionate about their company. Their responses varied. Some actually do get excited about the specific product and services they provide. Others delight in communicating with clients. Some have a good time crunching numbers. I spent 10 years as a franchisee with Edible Plans. I didn’t especially like fruit baskets. I did delight in assisting people commemorate unique events. It appears that successful franchisees don’t necessarily enjoy business, however they all love something about it.

Related: Significant Metrics: The KPIs Every Franchisee Ought To Display

It’s vital to know the reality about top franchisees if you wish to reproduce their success. They’re truly not extraordinary people. Nor do they have extraordinary benefits. They’re normal individuals carrying out remarkable well. That reality makes franchise success achievable for a lot more people.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.