Bluedot, a geofencing and location data startup utilized by business like Dunkin’, KFC and McDonald’s, is announcing that it has raised $ 9.1 million in

Series B funding. The San Francisco-headquartered company declares that its innovation its 20 times more precise than completing options– something that CEO Emil Davityan attributed to its roots in the interstate market, where it needed to provide “lane-level” precision.

“Ever since, we’ve provided location-based options for retail, restaurants and other verticals,” Davityan informed me by means of email. “The focus is on important, contactless experiences that prioritize the customer’s needs.”

The business is extending its capabilities with the launch of a new product called Pace, which is supposed to integrate information like traffic patterns– and even the time it takes to get in and out of a car– to provide real-time signals when a customer is approaching.

That sounds especially preferable in the middle of a pandemic, when businesses are increasingly engaging with consumers by means of curbside pickup and drive-through– and probably want to lessen contact even when the clients are inside the store. It also sounds a little weird, but Davityan emphasized that the data is encrypted and anonymized.

“We do not gather personal information, or track, share, or offer area data,” he said. “It’s easy to make claims about being ‘personal privacy friendly.’ The genuine challenge is to live and breathe it, to make it central to your business.”

Bluedot says its footprint– as measured by unique regular monthly users– has increased 2,471 % over the previous year, and that it’s now powering more than 121 million area events each month.

The start-up has now raised a total of $21.9 million. The new financing was led by Autotech Ventures, with participation from previous backer Transurban and new financiers Forefront Ventures, IAG Firemark Ventures and Mighty Capital. Autotech’s Alexei Andreev is joining the Bluedot board, with Mighty Capital’s Jennifer Azapian joining as board observer.

“Software that can allow companies to decrease contact is vital,” Andreev said in a declaration. “Moving forward, we see the market favoring contactless services and Bluedot is poised to meet this need. Bluedot’s separated offering, concentrate on consumer experience, and scalability are crucial aspects for any service’s future success, particularly as we all reassess mobility and brand name interactions.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.