A funding. Leading the round is Alpine Meridian, an investment firm that specialises in digital media, e-commerce and healthcare, and entrepreneur Robert Neveu, who also signs up with OurPeople as handling partner. It brings overall funding to $3 million.
Established in 2016 by Ross McCaw, Bristol-based OurPeople provides a safe mobile platform to let companies communicate digitally with employees, ensuring teams can remain connected. The startup primarily operates in industries with great deals of desk-less employees, such as fitness and leisure. Customers currently consist of West Ham United Structure, Virgin Active UK, Paulton’s Park and Serco Leisure.
McCaw– who utilized to be a part-time lifeguard and swim instructor– formerly established CoursePro to enhance the method swim lessons were administered in the U.K. and other countries. At the time the company was totally gotten by Jonas Software application in 2014, over a million swimmers had actually enrolled. After the success of CoursePro, he introduced and spotted another opportunity OurPeople.
“I saw first-hand how companies had a hard time to interact with their staff members,” says McCaw. “Specifically their remote, desk-less team members who, more often than not, do not have access to a company email but who are individuals with the most direct exposure to their clients”.
What truly stood out was how many of the trainers were not engaging with company news and announcements. “This was bad for both the company and them. I took a look at a variety of other sectors and saw that this was a wider problem amongst lots of markets with high numbers of desk-less workers”.
McCaw describes the OurPeople solution as a “highly-sophisticated yet simple to utilize” messaging service that ensures the ideal people in an organisation receive the details they need when they require it. He reckons it’s this targeted nature and being mobile-first that sets the interaction platform apart from competitors.
“Typically our competitors can be found in one of 2 categories: the office social media network or the consumer-style workplace chat groups. Both, in our opinion, create too much sound and chatter. They are not targeted enough,” states McCaw.
“Staff members want to see content that is relevant to them and incredibly quick to check out or see. The company, on the other hand, wants to know that the communication has actually been seen and acknowledged. To achieve this we have a ‘tagging’ system so that just individuals that absolutely require to see that message get it”.
In addition, the OurPeople creator says the platform is different due to the fact that the start-up is not attempting to develop a work environment social network “where crucial details can get lost in all the normal noise”.
“OurPeople has to do with important, pertinent information at the right time that engages those hard to reach employees and will not slow them down as they carry out their customer-facing duties. We make internal interactions, particularly with desk-less and remote colleagues, efficient and effective”.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.