The pandemic hasn’t slowed down dating app S’More— a minimum of according to CEO Adam Cohen-Aslatei, who stated that the app’s everyday active user count doubled in March and hasn’t decreased because.

“When individuals are working kind house, they have much more time to commit to their relationships,” Cohen-Aslatei told me.

The app (whose name is short for “something more”) released last fall and has apparently brought in nearly 50,000 users. The goal is to move beyond the superficiality of many dating apps, where you first discover another user and after that unlock visual elements (like a profile photo) as you engage.

Cohen-Aslatei said the group has likewise invested more on marketing to draw in a varied audience, both in regards to racial variety (something S’more enhances by not allowing users to filter by race) and sexual preference, with 15% of users recognizing as LGBTQ.

Obviously, dating someone new can be challenging when fulfilling up in-person postures real health risks, but Cohen-Aslatei said S’More users have actually gotten creative, like remote suppers where they buy each other takeout from their preferred dining establishments. And now that things are resuming (though a few of those reopenings are getting pulled back), users are asking, “How do we shift these virtual relationships into IRL?”

S'More video calling

Image Credits: S’More To provide users more methods to interact, the S’More team just recently released a video calling function. But Cohen-Aslatei kept in mind,” We needed to develop it in a manner that was actually fitting for our app … Women actually don’t wish to see a man right away, when you don’t know if they’re a creep.”

In S’more’s video calling, the video is blurred for the very first two minutes, which indicates you have actually got to actually begin an intriguing discussion before you can see who you’re talking to, and prior to they see you (a principle that may be familiar to viewers of

Netflix’s dating showProgramLove is Blind “). S’More has actually also broadened geographically, launching recently in Los Angeles (it was already offered in Boston, Washington, D.C., New York and Chicago). And it recently began its a video series of its own on Instagram’s IGTV– the S’More Live Pleased Hour, where stars use dating guidance.

“There’s this unfavorable history of dating apps perpetuating unfavorable online behaviors, fake images, catfishers,” Cohen-Aslatei stated. “But now we’re entering into a brand-new period of credibility, where we’re going from very vain to very authentic. S’more is one of those apps that’s going to lead you because instructions.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.