July 7, 2020 9 minutes read This story appears in the July 2020 problem ofBusiness owner. 4 Simple Strategies for Effectively Branding Your Company Throughout a Crisis Crisis: Objective drift at Spanx Strategy

: Inspect your internal culture In 2002, 2 years after establishing Spanx, Blakely hired a CEO to

run the business so she could take a trip as

the face of the brand name. That worked for a long time– but by 2016, she felt that the business was off track. So she took over as CEO again and looked for what required to change.First she tried on every item, both produced and in the pipeline, and tossed about 80 percent of them. “I believed, Let’s dive deep and focus on just the best of the best,” she says.Then she resolved the culture, which had diverted from the

objective.” I wrote down the important things that contributed to my ability to conquer odds and take risks,” Blakely says. The list wasn’t exactly out of a service school textbook. It included her stints in sales, public speaking, dispute,

9 Inspiring Estimates From Self-Made Billionaire and Spanx Founder Sara Blakely

Now, in the face of COVID-19, she’s been relying on that exact same mindset. Because March, Blakely has cut costs, downsized stock orders, conceptualized new items, and contributed $5 million to assist other female founders. With all her previous crises, she was prepared for this minute and continues to ready for what lies ahead. “I remain in survival mode, however I have faith that it’s going to alter,” she states. “We’re already finding out as a company, and I believe I am going to have some incredible motivation.”

packing …

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.