Gone– or a minimum of on hold for a long while– are the days of hanging around a coffee shop, poking around the web on the complimentary Wi-Fi while sipping the very same coffee for three hours. The entire idea feels kind of alien right now. A little anxiety-inducing, even.
But coffee bar still want to discover ways to securely stay in organisation, and people still desire their coffee. With many states limiting orders to pickup/to-go, mobile ordering is seeing a huge uptick throughout the food market. That’s excellent for Starbucks and anyone else who already had mobile purchasing in place, but it leaves lots of smaller sized stores scrambling for an option. Building your own app is made complex– and getting people to download it can be its own challenge.
For the last few years, Seattle-based Joe Coffee has been developing a mobile buying “network” for indie coffee spots– essentially, a one-stop app for ordering from neighboring coffee shops that aren’t Starbucks. The group had actually raised $2.2 million previously; after seeing an enormous uptick in usage and interest from coffeehouse in recent months, the business has actually raised another $1.3 million to scale up with need.
CEO Nick Martin informs me that they have actually seen sales volume increase by approximately 20x because March. He likewise keeps in mind that they have actually seen the typical idea increase by over 200% during the pandemic– a great sign that people are trying to show love to the folks behind the counter today.
This round– a second seed, as the business calls it– is led by Craft Ventures, and backed by Flying Fish Partners(which likewise invested in Joe’s previous funding).
Joe Coffee’s role here is a two-parter: On the consumer side, they supply the mobile app and web interface for taking orders and offering up promotions, with a commitment points system that works throughout the “Joe network.” On the coffeehouse side, they’re offering signage to get clients into the app, the interface for baristas to procedure orders and established offers, together with reporting/analytics to help figure out what’s working best. In exchange, they take 9% per order, which includes credit card processing charges.
Image Credits: Joe Coffee Joe Coffee at first focused strictly on its home grass of Seattle, where it’s supporting around 300 coffee bar. They started to expand to other regions in August of last year, opening it up across the country in January of 2020; today, Martin informs me, they’re dealing with more than 1,000 stores across the U.S.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.