VidMob, which started as a market linking online marketers and video editors, now bills itself as a” imaginative technology platform.” There’s still a marketplace, however it belongs to a broader suite of tools for managing video production and turning those videos into online advertisements. And the business has continued to evolve during the COVID-19 pandemic. Founder and CEO Alex Collmer informed me that how clients use the platform has actually altered significantly in recent months. For instance, he stated that a person of the platform’s “best skills” involved taking existing video footage– consisting of video shot for TV commercials– and other imaginative possessions and turning them into social media advertisements. However obviously, “Over the last couple of months, all physical shoots were canceled.”
Collmer stated that rather than merely dealing with VidMob as a social media advertising tool, brands are increasingly turning to the start-up for a method to handle remote video production. The outcome is that the business saw 100% year-over-year “logo design growth” (a.k.a. new clients) in the first quarter, and then grew another 50% in Q2.
“What we have actually seen here is the velocity of the digital change of the business,” he said. “Practically every customer we have, every marketer we talk with is looking extremely seriously at how to move all their creative operations onto some sort of unifying software application platform, so that they feel safe on the occasion that they continue to have to operate in a remote environment, and to be more efficient with existing media.”
One of those clients is Citi, whose vice president of business communications Megan Corbett told me her group has been working with VidMob since last year. She stated that as an outcome of the pandemic, like many online marketers, “We were required to actually be versatile and adjust and scale programs rapidly.”
For example, in action to the #InItTogether hashtag, Citi utilized VidMob to develop a series of inspiring videos showcasing the work of its workers– such as Mihir in the video above, who was 3D printing protective devices for his neighborhoods.
“As we thought of how we told the stories, we understood that your colleagues are a few of the most important heroes that you have,” Corbett stated.
According to Citi, the videos have actually been viewed nearly 250,000 times because the project launched in early May, with 80% of that seeing on LinkedIn.
And although dealing with the preliminary pandemic and shutdown was hard enough, the news keeps coming, with demonstrations for racial justice, a COVID-19 resurgence, resulting closures and more.
“We’re going to remain in a duration of unpredictability for a while, but to be sincere, I see that as an opportunity,” Corbett stated. “Brand names who understand what their customers desire, brands who are tuned into the cultural zeitgeist, brands [who] pivot rapidly to create material that is appropriate and engaging and drive company KPIs … that will be what wins in the future.”
Collmer said that in a duration of unpredictability, brands require to respond more quickly, rather than merely falling silent: “Shutting up and going away is not a great method to position yourself.”
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.