The COVID-19 pandemic continues to impact us in manner ins which extend well beyond our physical health, and one side effect of that in the tech world has actually been a rise of attention for apps that deal with psychological health and aid with mindfulness. According to a recent report from app shop intelligence company Sensing unit Tower, the world’s 10 biggest English-language mental wellness apps in April saw a combined 2 million more downloads during the month of April 2020 compared with January, reaching close to 10 million total downloads for the month.
Amongst market leaders such as Calm and Headspace that have become success was a name that may be a little less familiar: Meditopia. Quietly, it has ended up being the most-downloaded meditation app in non-English speaking markets. Today the eponymous Istanbul and Berlin -based startup is revealing some financing to continue driving that development– a Series A financial investment of $15 million co-led by Creandum and Highland Europe. Carl Fritjofsson of Creandum and Fergal Mullen of Highland Europe will sign up with Meditopia ‘s board with the deal.
Total financing prior to this round was $ 3.2 million, and this new round takes the total raised by Meditopia to $ 18.2 million. The meditation market– rather paradoxically, when you think about it– is sort of disorderly and congested. Meditopia’s distinct selling point within that, however, has been that it has majored on localization for 75 international markets, in 10 languages, with a focus on long-term mental wellness programs. In a world in which English has for some ended up being something of a questionable lingua franca in tech, that’s assisted it stand apart and get more users and acquire scale. In the 3 years because it launched in 2017, Meditopia has actually grown to 14 million users throughout 75 nations.
Up until just recently, the majority of meditation and mental health apps were built to fit the requirements of English-speaking, Western culture, especially in the method these apps handled subjects such as gender.
The startup was established by Fatih Celebi, Berk Yilmaz and Ali Murat Ceylan.
In a statement, Murat stated: “Mental health is something everybody should be able to attain, despite their country of origin, native language, socio-economic status, ethnic culture, or faith. We initially focused our efforts on our home country Turkey before expanding worldwide so whether you are Latino, Japanese, Russian, North American, or Arab, you can discover assistance and training in our international neighborhood.”
Carl Fritjofsson, partner at Creandum commented: “We have actually followed Meditopia for the past two years and have actually been incredibly impressed by how they’ve been able to catch this opportunity across the world, all while being among the most capital-efficient run business around.”
Fergal Mullen, founding partner at Highland Europe, said:”For too long, the technology available was developed for English-speaking groups alone. Meditopia provides the alternative; an option that helps its members get to the heart of what they need in a way that suits them. We’re thrilled to be a part of getting this vital service to those individuals.”Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.